Bloggers the world over understand that creating content for your site is only half the work. Getting people to read it is a whole other job in itself.
Nowadays, social media is an essential platform for promoting your blog. If you are serious about building a following, you need to have a presence on all of the major channels – Facebook, Twitter, Pinterest, Instagram and more. When you think of what it takes to post to each of these, respond to followers, identify and connect to key influencers, it can quickly take over time you would rather be spending writing your blog.
SocialOomph is a social media aggregator which lets you do all of this in one place. You can schedule posts in advance, automatically start following people who follow you and update multiple accounts at once – perfect for posting a link to a new blog across several different platforms.
A free version offers tools to help manage a Twitter account. But if you sign up for the paid version, this opens the door to Facebook, Pinterest, Tumblr, LinkedIn and more. You can centralize management of multiple blogs too, add RSS feeds and automate updates in WordPress.
SocialOomph lets you simultaneously manage more social media platforms and more accounts than many of its rivals, but not every major social media network you may use is supported.
Free Twitter tools
Queuing up Twitter posts in advance and setting a schedule for them to go live allows you to publish regularly without being glued to your screen at all hours.
SocialOomph lets you manage up to five Twitter accounts for free, and will provide stats on retweets and mentions across all five. It also provides its own URL shortening tool. SocialOomph also tracks the number of clicks you get on each url. This is useful, for example, for learning which of your social accounts are most successful in directing traffic back to your site.
For bloggers, the most useful tool is the Twitter keyword tracker. You can set up alerts and SocialOomph will notify you of posts containing your keywords. This is good both for keeping tabs of the broader conversations around your main topics, but also for finding out who the main influencers are in your niche so you can connect with them.
Paid-for Twitter tools
If Twitter is your main focus on social media, you can pay for additional tools without having to sign up for Social Oomph’s full paid service. (This saves you about half of the full subscription fee.)
Extra Twitter tools include a keyword search feature that show you the main people tweeting about that topic, although this is something you can work out yourself from the free keyword alert service. This extra keyword search feature does, however, let you link keywords to contacts lists, and automatically adds new people to the relevant list if they have been tweeting about one of your topics.
The paid-for tools offer new contact suggestions based on a range of criteria beside than. There are filters to weed out spam accounts and you get full power of approval over who you add to your lists.
The main benefit of theses paid-for tools is that you can link to unlimited Twitter accounts, rather than just the five allowed on the free version. As well as managing them all from one place, you can view integrated timelines, with full control over what content to display via in-depth configuration options.
All other social media
If you want to use SocialOomph for other social media accounts besides Twitter, you have to sign up for the full service. It is not cheap, especially when you consider that the price quoted is for fortnightly billing.
Here is a quick run through some of the highlights.
Similar to the free Twitter tools, SocialOomph lets you manage multiple Facebook accounts at once at once with options to schedule status, wall and group updates, along with photo uploads, in advance. You can do this from what SocialOomph calls an ‘update reservoir’, or a database of content, and set it to drip feed updates to your Facebook, and other social media, pages.
The same functions are available on Pinterest, LinkedIn and Plurk.
Social updates by email
Although mainly aimed at business users, this could be a very useful set of features if you run a blog with other people or have a number of regular contributors. By linking an email address to a particular social platform, any messages sent to that address will automatically be published on that feed. You can set controls so only messages from certain specified people are published. The sender’s name will be published alongside the message.
Manage blogs and RSS feeds
The feature every blogger wants – SocialOomph allows you to link your blog directly to your social media accounts so every new blog post automatically triggers an update on each account.
SocialOomph also lets you schedule blog posts the same way as you can social media posts. As long as your blog platform has a remote publishing API – already built into WordPress and Tumblr – you can queue posts up in advance to trigger publishing through SocialOomph.
You can link as many blogs as you like to your SocialOomph account, and it also provides a WYSIWYG editor for writing posts.
If you use RSS feeds, you can configure them to automatically create posts and updates across all of your blogs and social media accounts.
Do I need SocialOomph?
SocialOomph lightens the load of managing multiple social media accounts. For bloggers, the best features are the ability to link as many blogs as you like to as many social media accounts as you like, and automatically generate social posts each time you publish new blog content. This is a great way to save time promoting your blogs across your social channels.
However, for those tools alone, SocialOomph is expensive. You have to sign up for the full service to link blogs and to manage social media accounts other than Twitter, and it is priced to target the business market. To get value from a full SocialOomph subscription, you need to be able to take advantage of some of its other features, such as post scheduling and, in Twitter, keyword analysis and link building. These are tools which will best benefit mature blogs looking to use social media to build a following and help monetize it.
If you use Twitter, the free version is well worth signing up for. If you like what you get and want to try out more, you can sign up for a free 7 day trial of the full service. A nice touch with this is, if you don’t upgrade during those 7 days, your account will automatically revert back to free, so there is no risk of having to pay for something you don’t want.