Has Fake Meat Reached a Tipping Point? All of a Sudden, Plant-Based Meat Alternatives Are Everywhere
The number of new US food and drink products that mentioned “plant-based” grew 268 per cent between 2012 and 2018
It’s no secret that plant-based alternative meat products manufactured by Impossible Foods, Beyond Meat, and others are hot right now. In fact, at a current price of about $171 per share, the value of Beyond Meat stock has surged more than 580 percent since the company’s IPO in early May. So, it’s no surprise that all sorts of restaurants are adding plant-based alternative meat products to their menus.
In just one example, today, Mexican food chain Del Taco announced that it is going to join in the fun with the introduction of two new signature burritos pictured above–the Beyond 8 Layer Burrito, and the Epic Beyond Cali Burrito–made with Beyond Meat plant-based protein. When the company introduced its new Beyond Tacos in April, they quickly became one of the company’s most successful new product launches ever.
- Burger King
- White Castle
- Red Robin
- Umami Burger
- Cheesecake Factory
- Dave and Busters
- A&W (Canada)
- Hard Rock Cafe
- TGI Fridays
- Carl’s Jr.
- And more…
In addition, you can get pizzas made with plant-based meat at Little Caesars, Blaze Pizza, and others, and Mexican food with plant-based meat at Qdoba, and of course, Del Taco.
- 31 percent of Americans choose to have meat-free days.
- 35 percent of Americans get most of their protein from sources other than red meat.
- 66 percent of people who eat non-meat protein believe these are healthier than red meat.
- 83 percent of US consumers are adding plant-based foods to their diets to improve their health.
- 62 percent are adding plant-based foods to their diets to help with weight management.
- 58 percent of US adults drink non-dairy milk.